China GM-Consumer Lifestyle

China GM-Consumer Lifestyle

Job title: China GM-Consumer Lifestyle

Company: Michael Page

Job description: Develop and execute strategy of group’s Lifestyle business to tap into new product markets and strategically build the business brand in China; through developing our own channels and products as well as collaborating with strategic partners

  • Strategize explore and expand opportunities for the business to extend its reach beyond existing products in China
  • Assess market landscape in all major product categories and recommend priority categories that can tap into to exploit market opportunities and strategically amplify the brand in China
  • Develop 3-5 year roadmap to establish market presence in priority categories
  • Own the business P&L of this new business unit, including building up merchandising, go-to-market, online & offline marketing, distribution and operation capabilities
  • Identify and negotiate with potential partners (e.g. other digital platforms or brands) for collaboration
  • Formulate sales improvement plan strategies using historic and forecasted promotions analytics.
  • Work with suppliers and agencies to develop market presence in these priority categories
  • Lead the lifestyle China team to build brand presence in China
  • Oversee the Digital Platforms Manager to build and maintain brand presence on direct channels (e.g., Wechat, flagship stores on Tmall, JD and Fliggy)
  • Oversee the Director of Marketing & Communications, China and Content Manager, China to build brand presence on major digital channels (e.g., Wechat, Red, Douyin, Weibo), build brand partnerships and content to amplify the brand presence in China
  • Oversee and further build up the e-commerce Team (existing members include an E-Commerce Manager and Operations Executive) to build e-commerce presence with other business units and products

To build an entrepreneur platform as a new growth engine for an established bizTo develop China roadmap and own business p&l across all channels

  • Established leadership experiences in a technology, retail or consumer goods company; specializing in e-commerce.
  • College degree.
  • Must be able to perform job functions with attention to detail, speed and accuracy; prioritize, organize and follow-up; be a clear thinker, remaining calm and resolving problems using good judgment; follow directions thoroughly; understand a customer’s service needs; work cohesively with co-workers as part of a team; work with minimal supervision; maintain confidentiality of customer information and data.
  • Possess strong understanding of China digital, luxury market trends and preferences of Gen-Z consumers
  • Possess broad network with different players in the market
  • Possess strong understanding and experience in terms of all major digital distribution platforms in China and social channels and how to leverage them to build brands
  • Possess direct-to-consumer (DTC) e-commerce experience with consumer products or retail. Experience with luxury products of retail is a plus
  • Possess experience in building up businesses from scratch and owning of P&L; covering responsibilities such as merchandising, platform management, content marketing and supply chain management
  • Possess extensive of knowledge of marketing tactics such as live-streaming and KOL management
  • Strong entrepreneurial mindset, understands how to build a brand in China, has track record, good leadership communication skills and execution skills
  • Language: Native in Putonghua and fluent in spoken and written English.

Our client is a renowned international high-end luxury lifestyle business.

Great entrepreneur career opportunity to build up consumer business in China with a key focus on ecommerce channels.

Expected salary:

Location: Shanghai

Job date: Sat, 21 Aug 2021 22:58:33 GMT

Apply for the job now!

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