Digital / Integrated Marketing Manager for Healthcare Business Group (Based in Korea)
Job title: Digital / Integrated Marketing Manager for Healthcare Business Group (Based in Korea)
Job description: 3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Role and Responsibiltiy
Lead Korea integrated marketing activations partnering across all four divisions with cross-functional stakeholders.
Understand the Asia and country business goals, division objectives and target audience to create & own country division IMC strategy.
Own country End to End (Demand Generation to Sales Conversion/Lead Nurture) 360 degrees IMC programs, always-on programs & program creative development.
Build country IMC Program Execution Plan by leading Customer Journey Mapping and Communication Touch Points Prioritization.
Manage country program plan & execution. Coordinate and work with Digital Operations Team to ensure those programs are implemented in time.
Track the funnel performance result and optimize effectively to deliver the best results possible.
Develop country integrated marketing program briefs that articulate communication objectives and success criteria for vendors/agencies to ensure timely execution and quality outcomes.
Select strategic partner vendors/agencies together and work with the sourcing team to process in the internal system if necessary.
Understand the digital marketing platforms (incl. Facebook, YouTube, Google Ads etc), marketing automation and CRM tool (Eloqua), leads/sales tracking platform (eg. SFDC) to build effective programs.
Engage with stakeholders to educate and lead the organizational transformation into 360 degrees marketing and digital mindset
Coordination of localization of the platform and platform related content on the country level
Defining 3M local website priorities in cooperation with the local businesses & Asia Area stakeholders
Defining local product portfolio to be digitalized in cooperation with the local businesses
Lead website content/experience translation in cooperation with the local businesses
Setting local KPI’s in line with business and country priorities, aligned with Global/Area objectives
Website performance optimization
Campaigns optimization (based on KPI’s, deliverables)
Social media optimization (based on KPI’s, deliverables)
12 or more years of digital marketing campaign management experience including campaign development, media & creative strategies
Five (5) or more years of Project Management experience
Experience in analyzing digital/marketing results and optimizing to improve conversion.
Experience in building Integrated/Digital Marketing plans
Strong influencing skills and analytical skills
Strong interpersonal / communication skills (Korean / English)
Experience in working in regional role or working with multiple countries is preferred
Type: Regular( 정규직 )(수습기간: 3개월)
Location: 서울 본사 (서울시 영등포구 의사당대로 82, 여의도역)
Application Guidelines (입사 지원 시 주의사항)
Click ‘Apply ’ button
Fill in basic information such as employment ?and education
Upload your both of Korean/English Resume (merge your files into one file )(이력서 내 경력기술서 및 자기소개서 포함)
해외여행에 결격사유가 없어야 합니다.
국가유공자 및 보훈대상자(veteran) 은 관련 법규에 따라 우대 합니다. (지원 시 Veteran 관련 질의에 YES 선택)
장애인(Disability) 은 관련 법규에 따라 우대합니다. (지원시 Disablity 관련 질의에 YES 선택)
채용과정 중에 제출하신 서류에 대한 반환을 청구하실 수 있습니다.(단, 온라인접수/전자메일로 제출된 경우나, 구인자의 요구없이 자발적으로 제출한 경우에는 제외됩니다.)
허위사실 기재 시 채용 취소됩니다.
모든 지원자분들께 결과 안내를 드리고 있습니다. 다만, 각 전형별 합격자에게 우선 안내해 드리는 점 양해 부탁드립니다.
제출해주신 이메일/핸드폰번호로 연락드리니 정확한 기재 부탁드립니다.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application you will be asked to confirm your agreement with the terms.
Job date: Wed, 16 Jun 2021 22:18:49 GMT
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