Head of Retail – PUMA Australia Pty Ltd

Head of Retail – PUMA Australia Pty Ltd

Job title: Head of Retail – PUMA Australia Pty Ltd


Job description: The Head of Retail has the overall responsibility for managing, developing and operating Oceania’s (Australia and New Zealand) retail organization.


  • Create the strategy to develop the direct-to-consumer channels in a profitable way in Oceania (maximize sales and profit)
  • Ensure Retail and Wholesale plans are developed and executed cohesively in order to strengthen the PUMA brand in Oceania
  • Strengthen collaboration between Wholesale and Retail (especially in Merchandising and Marketing) to ensure “one voice & one face” to the consumer
  • Oversee the development and implementation of strategic plans for stores and the customer store experience
  • Monitor and measure adherence to high standards of store operations (sales generation and customer experience) in compliance with PUMA standards, policies and procedures
  • Oversee loss prevention
  • Drive O&O retail expansion and refurbishment plans in line with country and regional strategy, adhering to global store standards and concepts
  • Analyse business opportunities for more favorable terms and conditions on an on-going basis
  • Develop real estate strategies and oversee real estate site selection process
  • Negotiate all new O&O leases and renewals in line with business objectives and PUMA standards, oversee store construction and ensure on-time and on-budget openings and refurbishments
  • Execute development plans (openings, closures)
  • Work closely with the Merchandising Teams to maximize opportunities and take calculated risks through a disciplined Open To Buy and range planning process
  • Conduct weekly Trade Meetings with local Retail Leadership Team and key stakeholders from other departments to ensure immediate actions on last week’s results and underlying trends
  • Fully accountable for the inventory buy for all O&O direct-to-consumer channels
  • Fully accountable for initial allocation and replenishment of stores
  • Conduct buy reviews with Global Retail Merchandising Team to ensure a cohesive retail offering
  • Support wholesale business with the liquidation of excess stock through outlets (i.e. focus on achieving optimum for the PUMA business overall – and not just for the direct-to-consumer channels standalones
  • Ensure consistent execution balancing local requirements and brand consistency
  • Ensure store environment always looks fresh and exciting to the consumer
  • Build cross functional partnerships with PUMA Wholesale business, Merchandising and Marketing
  • Proactively identify commercial opportunities and pursue these
  • Assess market and business developments to formulate the retail strategy
  • Hire, develop, train, and motivate direct reports to accomplish retail objectives and individual performance objectives
  • Ensure high level of motivation and cohesion between regional and country teams
  • Develop a strong network with local leadership team and Global Retail team
  • Accountable for the overall P&L performance of all
  • Develop & implement growth strategies
  • Lead the annual budgeting and forecasting processes throughout the year


  • Bachelor’s or higher degree
  • 10+ years retail experience, including 3-5 years experience in managing higher level functional managers.

Strong Operational and Store Development experience, ideally from the Fashion/Sport/Lifestyle industry

Please click on the link and !

Applications close on 6 August 2021.

Expected salary:

Location: Moorabbin, VIC

Job date: Sat, 10 Jul 2021 22:53:39 GMT

Apply for the job now!

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