Hub Europe and Italy Marketing Communications Manager

Hub Europe and Italy Marketing Communications Manager

Job title: Hub Europe and Italy Marketing Communications Manager

Company: ABB

Job description: Hub Europe and Italy Marketing Communications Manager

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

ABB’s Measurement & Analytics division is among the world’s leading manufacturers and suppliers of smart instrumentation and analyzers. With thousands of experts around the world and high-performance digital technology, ABB’s team is dedicated to making meas-urement easy for its industrial and energy customers to let them operate more efficiently and profitably. As a Measurement & Analytics Hub Europe and Italy Marketing Communications Manager, you will drive and ensure high impact local positioning and communications strategy and activities throughout the Europe region and Italy. Reporting to the Global Marketing Communications Manager, you will plan and realize marketing campaigns to raise awareness, generate leads and establish customer loyalty. This requires liaising with stakeholders in the local, regional, as well as the global organization. You will play an inte-gral role in building and engaging the Division’s customer base and creating effective strat-egies that will promote the short- and long-term growth of the business. This role reports to the Global Marketing Communications Manager, Measurement & Analytics Division, and leads the local team of marketing communications professionals.

Your responsibilities

  • Leadership, planning & implementation: align with Division marketing communications strategy and positioning and locally drive the Division communications strategy, planning, monitoring, reporting and budgeting; conduct market research to build knowledge about current developments of targeted industry verticals, competition and customer prefer-ences in order to develop marketing communications strategies that connect with local customer needs and align with business and growth initiatives; execute marketing com-munications campaigns across all identified marketing tactics and tools; work closely with the global marketing communications team to prepare the market introduction plans for new products, solutions and services, manage their execution locally and interface with other Local Divisions where applicable; analyze marketing data (campaign results, conver-sion rates, traffic etc.) to help shape future marketing strategies; digital communications; manage digital communications for the Hub in cooperation with the Global Division Digital Communications Manager and local country communications representatives to amplify the messages; localize and maintain web and intranet pages, run online (advertising) cam-paigns and distribute news on relevant channels, i.e. demand generation, email marketing, digital marketing and advertising, marketing automation, nurture campaigns, social media.
  • Events and customer experience: prepare and coordinate local trade shows, exhibitions and customer events including logistics and promotion, ensuring a 360° experience for custom-ers, channels or employees; integrate global messages and brand into the booth layout and theme; identify events for new markets and build business cases for attendance and in-volvement where needed; work across Local Divisions to ensure a comprehensive story and approach; develop annual marketing strategy to increase customer focus and ROI for Cus-tomer Experience Center(s) with innovative ideas and new technologies.
  • Internal communications: manage internal communications by cascading the global mes-sages to the Hub and Local Divisions; cascade HSE Division messages to nurture a culture of healthy and safe behavior; roll out global and develop local employee engagement and re-ward programs; define format and set up regular cadences to share local leadership strate-gy and messages together with Hub Division Manager; establish strong relationship with local country teams to ensure message consistency and knowledge of offering as well as amplification of the Division stories in the markets.
  • Content and media relations: leverage globally produced stories to amplify the reach; local-ize globally produced marketing materials to support the regional sales teams; identify and highlight key wins, successes, case studies, and technology applications to produce local content and stories to be leveraged globally and locally for online and offline use to build thought leadership and support sales in establishing customer loyalty.

Your background

  • Bachelor’s degree in marketing, communications or related field
  • 7+ years of experience in a marketing or marketing communications in B2B environment (prefer technical/ industrial environment)
  • Proficiency in MS Office and familiarity with professional use of text, graphics and illustra-tion tools (e.g. Adobe Creative Suite)
  • Hands-on experience with web content management tools (e.g. Adobe CMS) is a plus
  • Familiarity with marketing automation tools (e.g. Pardot) and
  • Fluency in English and Italian (written and spoken)
  • Strong networker and team player with influential and change management skills as well as commercial awareness and track record in translating local market needs into actions and monitor and report on progress
  • Strong project management skills with the ability to manage several large projects at any given time; open-minded, with an interest in technology and strategic thinking capability and ready to explore new things and challenges every day; self-starter, autonomous

More about us

We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website Your benefits: • Enjoy a stable employment in a company with a long history in innovation and technology • Collaborate with experienced experts in an international environment • Seize individual development and training opportunities, from job specific to soft skills • Get private medical care (including offers for family members) • Receive attractive remuneration based on your experience and skills, and other financial benefits • Choose from various benefits in kind, ranging from healthy lifestyle offerings, to knowledge sharing, to teambuilding activities • Smartworking For further info: Alessia Albergoni, Talent Partner ABB Data Privacy Statement:

Expected salary:

Location: Italia

Job date: Tue, 19 Oct 2021 22:43:14 GMT

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