Japan – 365 Creative Director
Job title: Japan – 365 Creative Director
Job description: Who Are We Looking For?
As a critical member of the Nike Japan Marketing team – the 365 Creative Director will help shape the future of one of the world’s most iconic brands by fueling the inspiration and innovation that helps athletes across Japan make sport a daily habit.
In this role, you will set creative direction as well as manage both internal and external multidisciplinary squads of designers, narrators and producers to execute end-to-end creative across all Nike Japan channels. You will drive creative excellence, collaborating across multiple projects simultaneously, ensuring that all work is executed against the Nike Japan Brand strategy and delivers against business priorities. You will be the primary creative partner to the Nike Consumer Direct Marketing team and are responsible to drive and lead best in class creative work in key areas of Nike’s Brand Architecture.
The 365 Creative Director coaches and creates opportunities for individual development, performance management, recognition and rewards. You will foster and lead innovative thinking, collaboration, and teamwork.
What Will You Do?
-Humanize the Nike Japan Brand Voice, to drive daily engagement and retention through storytelling within the Nike ecosystem.
-Partner with Consumer Direct Marketing counterparts to craft the strategic vision and be able to distill that further to a sharp creative strategy that is inspiring and actionable.
-Partner closely with the APLA and Global Consumer Direct / 365 studios to create impactful content for Nike Journal, Look-books, Performance and Partner Marketing.
-Steward end-to-end development of creative against Nike-identified moments
( Member Days, Gifting, Father’s Day, etc. ). Filling gaps when creative will not be delivered by Global or Geo.
-Serve as the creative “team on the ground” as Global and Geo Retail Design teams build and develop world class retail concepts to life in Tokyo and across Japan.
-Direct and deliver best-in-class creative to fuel O2O journeys across the Nike Ecosystem ( emails, .com, Nike apps, etc.). Working closely with BN&X to connect O2O through seamless digital and physical journeys.
-Partner with the Nike Japan Consumer Direct Marketing team, to align and plan against 13-Week Journey needs. Powering a one Nike consumer experience through the one Nike creative direction, adapting for local needs as necessary.
-Advise the Nike Japan Consumer Direct Marketing as we unite the marketplace across direct and partners, to align and plan against multi-brand MPU needs ( digital + stores ).
-Drive cross functional inclusion and alignment throughout the creative ideation and execution process, within the creative team as well as Consumer Brand and Consumer Direct Marketing teams, Corporate Communications, Legal, and Business Affairs.
-Work in a consumer-led, end-in-mind manner to determine the elements that will best deliver the creative idea across both the traditional and digital landscape, as well as in new and emerging methods of engaging with consumer, ensuring the work is inspiring, impactful, and innovative.
-Develop, nurture, and progress key external agency partner relationships.
-Work closely with Planning, Operations, Production, and Finance colleagues to ensure work is delivered on-time and on budget.
-Collaborate with the larger team to critically evaluate the creative process and continually improve it.
-Coach and develop your team members, in a manner that is inclusive, inspiring, and in a manner consistent with Nike’s Brand Values and Corporate Guidelines.
Who Will You Work With?
You will partner with the Tokyo Brand Studio Creative Director and your teammates ( across Brand Narrative & Experience, Art Direction, Operations and Production ) as well as the larger creative team across our Global, Geo, and City studios, colleagues across the Consumer Brand and Consumer Direct Marketing groups, key business functions like Legal, Business Affairs, and Finance, as well as external agency partners.
What You Bring to Nike
-8+ years leading strategic and creative development in Consumer Direct, Media or other similar creative agency, or at a consumer/youth brand.
-A passion for the Athlete*, Sport* and Culture.
-Excellent verbal, written, and visual communication skills, both in individual/group settings and in both Japanese/English (TOEIC minimum 800).
-Natural ability to work collaboratively with strong interpersonal skills.
-Strong time management with ability to keep multiple projects moving forward simultaneously.
-Entrepreneurial spirit with proactive approach to identifying and acting on ways to improve the work.
-Astute attention to detail and meticulous organizational skills.
-Can-do attitude with proven ability to flex and adapt to changing business needs while maintaining strategic clarity and creative brilliance.
-Local Hire or Domestic Relocation only
Job date: Sat, 09 Oct 2021 22:08:56 GMT
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