Marketing Manager – Singapore, Singapore
Job title: Marketing Manager – Singapore, Singapore
Company: Leap29 Singapore Pte Ltd
Job description: Job Description : Job Title: Marketing Manager Location: Singapore Start Date: As per notice period Salary: Market Competitive My client is the industry’s most trusted mobile data and analytics platform. Their mission is to help customers create win Job Description : Job Title: Marketing Manager Location: Singapore Start Date: As per notice period Salary: Market Competitive My client is the industry’s most trusted mobile data and analytics platform. Their mission is to help customers create winning mobile experiences and achieve excellence. They created the mobile app data market and are committed to delivering the industry’s most complete mobile performance offering. They are seeking out a candidate who can manage all marketing strategy and tactics for the ROA region (South East Asia, ANZ India) both driving business goals for the region and helping to fulfil the global marketing initiatives. Role: Responsible for understanding and interpreting the business objectives of the ROA region and developing an overall marketing strategy that can help the team reach those goals. Drive content marketing machine in the ROA region, delivering app market trends to the regions top tier journalists and analysts, as well as users. Developing and managing demand generation, across multiple channels (digital, events) Work closely with the sales teams to understand key opportunities for new business growth and working to enable regional sales teams with marketing messaging that speaks to their audiences. Drive account and industry marketing plans (including Account-Based Marketing, growth programs, and C-level activities): Growing new leads, and developing nurturing programs to convert them into marketing-qualified lead. Optimize account engagement and Lead to Opportunity funnel Track on our CRM and ensure follow-up with the sales team Work with SDRs to ensure MQL are leveraged. Ongoing correction and optimisation of the model. Developing customer marketing campaigns to help generate incremental revenue and educate our customers on new products and capabilities. Work with the Sales and CSM teams to identify critical renewals and help to secure their continued use Spot opportunities to develop customer references (and testimonials) from different industries. Nurture the relationship to enlarge the base of Ambassadors in events, case studies and webinars, and persuade them to act as sources for the media, and speak to other potential prospects. Requirements: 5-8 years of marketing experience with Mobile or Digital background in a B2B environment. Deep knowledge, expertise and passion in the mobile app or digital content industry Extensive experience across field marketing, campaign management and marketing activities and/or campaigns to drive retention, advocacy and growth Considerable experience across marketing measurement and reporting in the technology sector Proven track record of increasing through digital marketing user acquisition, user acquisition, engagement and retention that meet/exceed revenue and profitability goals Expert at online and direct marketing best practices, preferably in a B2B context Experience with marketing automation, managing multiple channels including email, online, in-product and mobile ROA marketing experience and strong understanding of what works in the local region If this job is of interest to you, please get in touch by sending your CV across to [email protected] If you know anyone for this role, please send their details to me – all referrals are welcome and appreciated! Good luck! To help Leap29 find you that perfect job, we need to store and process your personal information. That means that your details will be entered into Leap29’s database and our consultants may contact you from time to time with relevant job opportunities. By applying you’re confirming you’re happy for us to do that!
Job date: Thu, 13 May 2021 22:26:33 GMT
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