Sr. Performance Marketing Executive Istanbul, Turkey
Job title: Sr. Performance Marketing Executive Istanbul, Turkey
Job description: Description
Position at GroupM
Supporting the Client teams in the delivery of Biddable strategy to deliver client growth, and efficiency targets.
Daily performance checks to ensure campaigns are running effectively and within budget
Identify and act upon budget optimizations requirements.
Develop strong relationships with suppliers, media owners, clients and internal stakeholders.
Maintaining client budgets and ensuring finance procedures are rigorously adhered to.
Manage the client’s biddable investment and ensure that the client’s biddable investment is delivering to core KPIs.
Able to meticulously follow processes, from budget management to brief responses.
Up to date with Google Ads, Facebook and Microsoft Advertising developments.
Minum 2-3 years experience of performance marketing especially in paid social.
Hands on experience and skills in Facebook, SA360 and DV360 platforms
Proficiency on campaign management with various objectives. Ability and strong willingness to continuous optimization in bid management tools especially on Facebook Business Manager
In depth understanding and interpretation of key metrics like CPC, CTR, Outbound Click, Session, Bounce Rate, Page View, Impression Share, Quality Score.
Proficiency with various types of ads including Search, Shopping, Display, Remarketing and Video Ads, Having experience on DV360 is a huge plus.
Ability to interpret learnings and track consumer journey accordingly. Understanding cause and effect relation of campaigns to maximize website traffic using 3rd party tracking tools
Eager to learn all aspects of digital media.
Rounded expertise gained from client handling, media owner relationships and internal relationships with other departments.
Strong attention to details and follow-up skills
Has a high self awareness, patient and calm attitude.
A high energy, positive, can-do person, who is a cooperative team member always looking for ways to improve and challenge what we do for our clients and agency.
Exceptional communication skills (written & verbal)
Fluent in English.
Job date: Fri, 19 Mar 2021 04:34:22 GMT
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